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Since then, our target audience has broadened over the years and I am very grateful that so many different people receive the products so well. The products we offer now are for people with any type of curl pattern to their hair, whether African-American, Caucasian-American, Bi-racial, Hispanic, etc.
To meet their needs as much as possible, the Taliah Waajid Natural Hair Care Products team gets out in the streets, participates in events, communicates via social media and most importantly, listens to what people are asking for.
OTC: What is the newest product you have placed on the market? What sparked initial interest in creating this product? We created this product to give our consumers a choice. We want to make sure that our customers can come to us and get everything they need. OTC: How does the company ensure it stays up-to-date with the latest trends in the beauty industry? TW: We listen to our consumers!
We also participate in professional and consumer industry events. This gives us an idea of what our business partners and competitors are doing as well as what our consumers are talking about.
Social media has also been a great avenue for this. It takes a few things to stay updated as trends come and go so quickly! OTC: Please explain how your OTC store partners and our readers can benefit from carrying Taliah Waajid products and having a business relationship with the company. We appreciate our business partners and are willing to provide them with help to further ensure consistent sales.
We also allow our OTC retailers to request in-store promotions. During these in-store promotions, we send out a rep to speak to your customers about our products and push sales. All of this material guarantees sales because we are showing our retailers that we care about their success and we are directly reaching out to customers showing them we care about their hair health.
OTC: How do you educate consumers and retailers on product knowledge? We are a HUGE source of information! Our retailers can call or email us any time they want. We are here to help! Do you see it becoming a regular occurrence in addition to your Atlanta shows, and are other locations possible?
I moved to Atlanta to build my business and raise my family. I felt like it was up to me to meet that demand. Taliah is dedicated, hard working and passionate about being a positive inspiration to the next generation. Her business is mostly family operated. Her family members and her staff both play a huge part in the success of her business. She knows that it takes a team. No one is successful on their own. Taliah is passionate about family and community.
She believes that given the right opportunity and tools, anyone that really wants to succeed, will succeed. Taliah is a strong believer in open communication about mental health issues in our community.
Facebook Flickr Twitter. Happy customer says. I wanted to say that I'm a huge fan of your company.
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